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Business Coaching

Hope Is Not A Strategy




Business Coaching

Hope Is Not A Strategy


Are You Managing your Business properly?

Are you finding it tough to grow your business, because you don’t have enough business knowledge and experience, or you lack some basic management skills?  Are you too busy working IN the business, that you don’t have enough time to work ON the business?

To become a successful business owner or manager you need to be competent in many different areas of business practice, including, Sales,  Marketing; Financial Control, Human Resources, as well as Business Administration. Even if you do have all  these skills, you probably don’t have enough time to concentrate on many of these important issues, as you are probably  too busy working in the business yourself!

Perhaps it is time that you considered using a business coach
to help you to improve your business management skills?

I am a business coach and mentor operating in the Bayside suburbs of Melbourne,  and I have over 40 years of experience at running my own successful businesses, as well as over 10 years of working closely with business owners and managers, just like you. I understand the isolation that you sometimes feel, and your need to have someone to listen to your problems, to offer you some perspective, and then to assist you in creating and implementing some suitable solutions to improving and growing your business.

                                     I can help you to grow your business!

Together, we can develop and implement strategies to improve and grow your business, and I can guide you in using your time more wisely. I can teach you the necessary business knowledge and management disciplines that will help you to improve your sales, as well as show you how to train and motivate your staff to improve their performance.

I will also show you how to set up easy to use systems which will help you to monitor your business’ financial performance, so that you can concentrate on growing the business.

I offer a wide range of business coaching services that can help you to improve your management skills and also assist you to achieve significant business growth.

Have a look at the video "How to Grow Your Business", to learn more about what you need to do in order to grow and improve your business, and how I can help you to do so.

Contact Barry Spanger on Telephone - 0409-455446

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"It is not the critic that counts. Not the man who points out how the strong man stumbled or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who knows great enthusiasms, the great devotions, and spends himself in worthy cause. Who at best knows in the end the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither defeat nor victory." --Theodore Roosevelt





"It is not the critic that counts. Not the man who points out how the strong man stumbled or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who knows great enthusiasms, the great devotions, and spends himself in worthy cause. Who at best knows in the end the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither defeat nor victory." --Theodore Roosevelt

     HOW TO Grow Your Business

by Investing in a BUSINESS Coach

Building a successful company requires skills, knowledge and guidance from people both inside and outside the company. Running a business can be challenging at times. While you may be in business for yourself that doesn’t mean you have to do it alone.

 A business coach can give advice to start-ups regarding investors, employees and regulations. If you’re an established company, a business coach can help manage client expectations, relationships with partners and strategies to keep your employees engaged.

 All types of businesses can benefit from coaching. According to the Australian Institute of Management, 70% of its members hire coaches. Similar to why athletes use coaches, businesses managers can benefit from coaching to improve their skills and guide them through important decisions.

 Whether you’re a freelancer, start-up company or established firm with dozens of employees, you can benefit from investing in a business coach.


1.         Maximising your productivity

Are you working long hours but you’re still not getting all your work completed? Professional coaching highlights areas of your business of latent productivity, and can help you to make better use of your time.

2.         Increasing your sales & profits

Coaches offer realistic expectations of your financial situation and can offer strategies to implement ongoing improvement to your sales efforts.

3.         Improving relationships with employees, clients & partners

Your company can’t function without employees, customers and partners. A Coach will help you to ensure that you’re looking after your greatest asset by improving communication and collaboration with all of them.

4.         Developing business & marketing plans

A business coach can help you to brainstorm business and marketing ideas to formalise into a professional plan for a blueprint for the future.

5.         Implementing team training & skill development

It is important that you keep your employees happy by investing in their growth and education. Coaches will help you to look at the available options, so that you can  invest in the right development training of your staff.

6.         Identifying where to invest your time and money

Don’t waste money investing in the wrong type of marketing or growth strategies. Every business has different customers, and different channels to connect with them. Your Coach will help you to identify where to use your efforts to achieve the best marketing results.

7.         Offering encouragement & accountability

According to the Department of Education, Training & Employment, team building in an office helps to foster better and open communication between the employees and higher management. A Coach can guide you on how best to achieve this.

8.         Helping to focus on what you do best

Most business owners go into business for themselves because they’re passionate and talented at one particular service or area of business. A coach will help you to focus on what you do best and show you how you can invest in employees who can fill in the gaps.

9.         Offering an impartial voice

Business Coaches provide governance for businesses that need an outside view, an impartial voice and someone to offer some long-term direction.

10.   Improving your business profit & efficiency

Cash flow is vital for every business, and for a healthy cash flow, there are strategies you can implement to improve profitability. A great advantages of using a coach is that they can guide your decisions when it comes to spending money.  These can include: 

·             Setting your budgets : Identifying your sales & expense budget so you can stay on track with your cash flow.

 ·             Tracking your spending : If you don’t track what you’re spending, how can you control your cash flow?

 ·             Using credit wisely : Credit is a necessary part of business, and your coach can help you to understand the distinction between good and bad debt. 

·             Improving your financial management : Even if you have an accountant, it’s important for you to understand the fundamentals of money and financial management. Your business coach can help you to set up reporting systems that will assist you in easily understanding the financial situation in your business.

 ·             Looking ahead : Having a vision of the future and how your cash flow may be affected. A business coach will analyse your operating cash flow and help you to keep track of money going in and out of your business.

 Now is the time to improve your business and efficiency and profits 

Contact ClientEdge Business Coaching for help on how to grow and manage your business.



Hot Tips

Hot Tips


Hot Tips

Hot Tips


Hot Tips

Ideas to Improve your Customer Service & Marketing

By focusing on key fundamentals in Customer Service and Marketing, you can significantly improve the performance of your business, as well as increase customer loyalty and sales.

We have listed some basic business ideas, that are often overlooked by managers, resulting in customer loyalty not being optimised and the business failing to perform to expectations.

If you are serious about improving your business why not review all the items listed, then develop action plans to progressively bring about change.


Respond promptly.
Ensure everyone in the business shows that they are willing and prepared to assist clients promptly.

The company’s image is critical.
Make sure the offices, brochures, newsletters,  and employee presentations are pleasing and appropriate.

Deliver on your promises.
Always demonstrate the ability to perform the agreed service; as promised, dependably and consistently.

Understand the needs and expectations of potential customers.
Then work out the best way to convert this into sales.

Develop great client relationships.
Provide individual attention and understanding of the client’s specific needs.

Research your customers
So you know what they want, how you can offer them great benefits,  and what will prompt them to do business with you!.

Treat complaints promptly and with respect.
Take the problem from the client and give them a solution.

Know what marketing works for your business.
Don’t be persuaded by someone whose business it is to sell advertising space or time.

Let customers know that you appreciate their business.
Verbally or with loyalty programs.

Maintain a database.
To track sales trends, buying habits and customer management changes that might result in new opportunities emerging with inactive accounts.

Talk to your clients when there is NOT a problem and ask,
“If you could change one thing about this business, what would it be?”

Have an in-depth understanding of your customers
This should reveal the most likely sources of growth.

Word of mouth – capitalise on it.
Recognise customers who refer business with a “thank you”, incentive or discount.

Pool marketing resources
through strategic alliances, where possible.

Understanding your customers.
and what they want. This should give an early warning if they are becoming tired of your product or service.

Why spend heavily on advertising
when building and gaining credibility is more important?

It’s no use assuming the customer is happy.
Complacency loses business.

Current clients are worth 8 times more than a new client,
and are the most valuable asset of the business generating the income stream.

Treat each customer like a new one.
Find ways to re-engage them and keep the relationship alive.

Repeat clients are your key to profitability.
The greatest ‘leverage’ for any business can be in the area of retention of clients, or increasing the transaction frequency or average dollar spend

Look for and listen to complaints.
They are your opportunity for improvement. 96% of customers don’t complain, they walk!

Keep your existing clients,
by building walls around them, and get them to spend more, more often.

The service experience.
This determines where customers go.

Your probability of making a sale?
To a new client 1 in 16, a current client 1 in 2!

Be customer focused!
Every action should be shaped by a relentless commitment to meeting and exceeding customer expectations on product and service quality.

Find out what your customers want
Not just your product or service, but also the delivery of your offer, and, if necessary, make changes.

Revenue is made and lost every day.
Not on price or performance, but by the quality of the customer experience!

Have a point of difference
from competitors that you can articulate and that is important to your clients.

Excellent professionalbusinesses offer “remarkable” professional services.
You need to understand what makes you “remarkable” in the eyes of your clients

Successful businesses don’t just happen.
Objectives are set and actions are developed and executed!